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The
CRAP Principles
Basic
Design Guidelines- Taken from Robin Williams' Non-Designer's
Design Book.
Contrast
- Creates
an organizational hierarchy for readers/viewers
- Avoid
elements that are merely similar (make them identical OR
very different)
- Adds
visual interest
- Don’t
be a wimp
Repetition
- Repeat
some element of design throughout the piece such as color,
shape, texture, bullets
- Adds
consistency
- Helps
to unify all parts of a design
- Helps
to organize information
Alignment
- Every
item should have a visual connection with something else
on the page
- Nothing
should be placed on the page arbitrarily
- Find
a strong line and use it
- Helps
to indicate relationships between elements
- Alignment
helps to create order which generally makes us feel better
about the quality of a page/document
Proximity
- Group
related items together Grouping
implies a relationship between pieces of information
- Proximity
organizes information and reduces clutter
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