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Instructor, Dr. Jennifer Sheppard, Guatemala, Summer 2007
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My dogs, Jasper and Sadie, in the Snow, Michigan, Winter 2003
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Organ Mountains at Sunset, Las Cruces, NM, Spring 2005
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Almond Blossoms, Chico, CA, Spring 1998
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Snowshow Trail in Michigan's Upper Peninusula, 2002
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Sweetpeas for the Farmers' Market, Chico, CA 1997
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Beach at Sunset, Southern CA, Summer 2006
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Snow in Las Cruces, Winter 2007
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Contact Information
Instructor: Dr. Jennifer Sheppard
Office: English 226
Phone: 646-2341 (I mostly work from home in the summer, so I don't check this voicemail often)
Email: jasheppa@nmsu.edu (best way to reach me)
Course web site: http://web.nmsu.edu/~jasheppa/eng318_summer08
WebCT address: https://salsa.nmsu.edu
Required
Materials (available from the NMSU bookstore or through Amazon.com and other online sellers)
- Technical Communication: A Reader-Centered Approach, 6th edition, (Paperback)
by Paul V. Anderson
Publisher: Heinle
ISBN 10: 1413017703
- Non-Designer's Design Book, 3rd Edition, (Paperback)
by Robin Williams
Publisher: Peachpit Press
ISBN: 10: 0321534042
Course Description
This
advanced course is designed to help you examine and gain experience
with a variety of professional communication genres. The
core of the course is based on a sequence of assignments, each building
on the work of the previous one, which will provide you
with an opportunity to investigate your own professional communication
practices, to conduct primary and secondary source research on an
issue of professional interest, and to construct persuasive documents
that seek action by convincing others of the value of your ideas and experience.
In each of these assignments, you will
focus on understanding and negotiating the rhetorical situation which
includes the following three core components:
- purpose- the
reason for
which you are writing
- audience-
the people or groups to whom the communication is directed
- context-
the situational conditions in which the text will be read and used
By
focusing on the rhetorical demands of communication, you will learn
practical and theoretical approaches for
researching and developing content for multiple audiences. By analyzing
the purpose, audience, and context of various communicative situations,
you will be able to create documents that successfully achieve
their intended goals.
Importantly,
this course will also focus on the design
and arrangement of documents, as well as on the development
of their textual content. As several of your readings will argue
and demonstrate, using basic principles of design will help readers
to:
- locate
needed information quickly and easily
- notice
and understand important ideas
- comprehend
how discrete parts of a document are related
- respond
more positively to a document's content
Throughout
the course, I'd like you to concentrate on how you can best shape
your documents to most persuasively and effectively communicate your
intended message to your intended audience.
Course Goals
By the end of this course, students will be able to :
- Understand
the rhetorical nature of professional writing and that each communication
situation requires negotiating the unique context in which it is
located
- Improve
your processes for project planning, research, and development
- Understand
how to investigate and address the rhetorical situation (audience,
purpose, context) to shape the development of professional communication
- Understand how to integrate written content, graphics,
and basic design principles in order to create usable, persuasive,
and reader-friendly documents
About the Instructor
Since we likely won't have the opportunity
to meet face-to-face during this course, I want to briefly
introduce myself (you are of course welcome to set up an
appointment to meet with me in person if you are in Las Cruces).
My name is Jennifer Sheppard and I have been at NMSU since Fall 2003. I completed my PhD in Rhetoric
and Technical Communication at Michigan Technological University in the Upper Peninsula of Michigan (yes, it was cold and snowed a lot, especially for someone originally from California). My research focuses on web-based multimedia development, technical writing, and workplace communication.
I have been teaching writing, professional
communication, web design, multimedia development, and visual and oral communication
for the past 13 years (you can see my other course syllabi and my multimedia work at http://web.nmsu.edu/~jasheppa).
Through this course, I think you will
find that I enjoy teaching, and that I like to challenge students
to expand their range of capabilities. If you have questions about technologies or
assignments at any time, please don't hesitate to contact me.
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