Overview
of Assignments
- Reading
and Class Participation (10%)- I selected a wide range of
reading material for this course so that we could explore various
approaches to design and visual rhetoric from multiple perspectives.
I assign reading as a way of introducing design issues, helping
you to think more critically about the communication concepts it
represents, and preparing you for class discussion. It is therefore
critical to your success in this course to complete all assigned
readings for a given day before coming to class.
- Design
Analysis Notebook (20%)- This
notebook is intended as a place to collect both good and bad examples
of design in a wide range of documents. I encourage you to gather
as many samples as you can from as many sources as possible. Additionally,
you will use the notebook and approximately one example per week
(12 total) to analyze the design choices in a document, to make
connections to our readings, and to reflect on our class discussions.
- Business
Card (5%)- Applying
basic design principles outlined in Williams’ Non-Designer’s
Design Book, this first hands-on project asks you to create a rhetorically
meaningful business card for yourself or a client.
- Résumé or
Curriculum Vita (10%)- Being attentive to more sophisticated
design principles suggested by Kostelnick & Roberts, Meggs,
Kinross, and others, this assignment asks you to create an informative
and visually-appealing résumé for yourself or a client.
- Brochure
for NMSU Writing Center (15%)- Working with at least one other
person, you will design a logo that creates an appropriate, memorable
visual identity for the NMSU Writing Center. Using this logo, your
team will then design or redesign at least two of the following
documents: brochure, flyer/poster, bookmark, evaluation form, and/or
student information form.
- Web
Site (10%)- Taking into consideration our discussions about
the design challenges unique to creating web-based communication,
you will work with a group of two to three to develop a small (3-5
pages) web site for yourselves or a client.
- Outside
Client Project (25%)- Working in a group of two to three people,
you will locate a client needing some kind of document design work
(i.e. a web page, newsletter, suite of forms or brochures, etc.)
and use what you have learned in the course to develop those documents.
This project will include a written proposal, several draft versions,
a presentation, and a final design justification memo.
- Final
Presentation with Visuals (5%)- Taking
place during the last regular week of the semester, this assignment
calls on your outside client project group to create and deliver
a presentation about your work. Its evaluation will emphasize preparedness,
organization, and the quality of your accompanying visuals (PowerPoint
or other multimedia, posters, handouts, etc.).
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