Course
Description
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Although
the course name emphasizes the design aspect of document creation,
this class more broadly concerns rhetorically effective communication. Our
work throughout the semester will focus on strategies for evaluating
and developing documents that engage and inform readers/users
in a variety of circumstances.
Throughout the term we will use readings,
hands-on activities, and course projects to study and apply
various approaches to visual communication. We will spend considerable time discussing
readings and the design principles highlighted by these authors. We
will use this material as a basis for critiquing and evaluating
the document design work of others, as well as for learning how
to apply and/or adapt such strategies to our own work. Our
focus will be on learning to craft texts that integrate effective
visual and written strategies to create a complete and
compelling message.
Please keep in mind that while the term document has
connotations of print-based texts, visually-oriented and multimodal
digital texts are coming to dominate our communication landscape. For
this reason, the course will include significant attention to electronic
texts and the technological tools used to create them. In
addition to several assignments focused on print-based documents,
we will also use digital projects to explore the added communicative
challenges of designing electronic multimedia texts. |