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Collaborative Team Web Project for Digital Humanities- Native Women Leaders site

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Purpose
This assignment is designed to give you realistic experience designing web sites for a client as part of a development team. Working with two to three classmates, you will propose, design, create, and test a fully functioning, scalable web site prototype for a proposed NEH Digital Humanities grant. Your work will be part of a research project (headed by Dr. Diane Prindeville of the Government department, working with MA student Rachel Gallagher) to study and share the ways in which Native American women leaders from southwest pueblos are influencing their communities and their cultures near the start of a new century.

Research Project and Web Site Description from Dr. Prindeville- The State of the Nations: 21st Century Life on 21 Southwestern Indian Nations
This project grows out of Dr. Prindeville’s ongoing research into American Indian politics and governance. The goal is to create a website that is informative, which serves as a fun educational tool for students, teachers, researchers, and the general public. We want to highlight life in Indian Country today, and where leaders see their communities headed in the future. We want to present the voices and views of contemporary native women leaders in 21 Southwestern Indian Nations and their perceptions of life in their communities, their peoples' goals, struggles, and dreams as they enter the 21st century. We see these nations as vibrant and dynamic, adapting in unique and creative ways to the changing world, while working to maintain their ancient traditions and cultures.

Methodology
We will use personal interview data collected for several years from tribal leaders in New Mexico, Arizona, Utah, and Nevada. Employing follow-up interviews with the leaders, we will revisit the state of their nations exploring in detail issues such as:

  • employment, gaming, and economic development
  • tribal membership and gender equity
  • education, technology, cultural preservation, and globalization
  • religious rights
  • crime, drugs and alcohol
  • children, youth, and the elderly
  • community health and well-being
  • mineral rights, water rights, and the environment
  • land use and acquisition
  • federal-tribal relations
  • state/local-tribal relations
  • tribal sovereignty
  • tribal governance and the future of tribal leadership

The text will be complemented with oral interviews, photographs, and possibly video of the leaders and their communities.

More about the Web Project
The Digital Humanities grant on which the web portion of this project rests is particularly concerned with using digital technologies to make research and resources widely accessible for education and further study by audiences at all levels. The NEH encourages exploration of digital methods to present both traditional and new media to diverse audiences. To find out more about the kind of work and approach the grant is intended to support, check http://www.neh.gov/grants/guidelines/digitalhumanitiesstartup.html

Since much of research material for this project is still being collected, your task will be to plan for and create a prototype web site that is expandable (scalable) as more content is gathered. This means you will build a fully functioning site with a structure that will allow content and features to be added without disrupting the site's main navigation structure.

Based on what you learn from our meeting with Dr. Prindeville and your own research, you will define your target audience and create an educational/informational web site that is appropriate for and appealing to the target population. It will need to fulfill the researchers' objectives for the project (see above for information from the client). It will also have to resonate with your users' interests, concerns, needs, and identities so that they will want to return to the site often. After several intermediate stages throughout the semester, you will present your design and concept to Dr. Prindeville, Rachel Gallagher, and me during finals' week for possible use as the official site of the State of the Nations project.


Overview and Guidelines for What You'll Be Doing

Based on your discussion with Dr. Prindeville and other project representatives who will visit our class on several occasions, your research into their work and its goals, their target population, your audience analysis, and your analysis of comparable web sites, you will develop a site that best negotiates all of these variables. This is a complex project which will need to result in a sophisticated and usable site. Although I cannot specify what you need to include (because these decisions are part of the design process in which I want you to engage), at minimum the site your group creates should:

  • fulfill the education and dissemination goals for the Native Women Leaders research project as outlined in the discussion with Dr. Prindeville

  • adhere to the program intentions of the Digital Humanities grant in the content and design of your site

  • put forth a positive and inviting image of the subjects and subject matter you present, the researchers involved, and the university at which this work is based

  • appeal to the intended audience and create interesting, appropriate content

  • have a usable hierarchy and navigation system so that web users of all levels can find what they need quickly and easily

  • have an aesthetically pleasing interface and design- again, make it appropriate for the target audience

  • include appropriate resources and links as suggested by research project representatives


Due Dates
This is a large project that will take place over the whole semester. However, it is broken up into several smaller steps which are due as follows:

Written Project Plan
In order to complete this proposal, you will want to do some additional research on the subject matter, with research project representatives, and with intended audience members (if you have access to them) to help you better understand how to position and construct your site. You should refer to your notes from the client's presentation, as well as your analyses of other cultural and native web sites. With that in mind, write up a Project Plan based on chapter 3 of Goto and Cotler for what you plan to accomplish in your site. You should use a modified version of the Communication Brief Worksheet (ignoring those aspects that refer to re-designing an existing site) to help structure your plan. Additionally, you should incorporate and address the following categories to the best of your ability. Remember that the more thinking and planning you do up front, the less backtracking and revising you'll have to do later, though of course some of this will be speculation at this point.

  • target audience- who are you trying to reach with this site? why? are there multiple audiences (for example, children, high school or college students, adults, other researchers; native, hispanic or anglo; city, rural, reservation, out of state, etc.)? how will you identify & meet their needs & interests?

  • description & site concept- what do you plan to do in this site? how do you plan to reach your audience? what about your site will make it resonate with the target population and make them want to return?

  • media- what media do you plan to include & why? are these plans appropriate for your audience's interests as well as their access to and abilities with technology?

  • rationale- what justifications can you offer for your design ideas & choices? (in other words, how can you convince your client that what you plan to do will help them to attain their goals?)

Concept Presentations
The purpose of giving a Concept Presentation is to provide the client with a limited variety of design options so as to begin narrowing in on the design and features that will best accomplish the goals and interests of the client. At this time, you also give a rationale for your design choices. You want to facilitate as specific feedback as possible, while also listening sincerely to the client's concerns and suggestions. Although I would prefer all members of your group to participate in some way in these presentations, you may choose to designate a certain member or members to work as sales representatives if others in the group also have specific roles within the development team. While I hope that the feedback session will be somewhat informal and collaborative, your presentation should be well-practiced and prepared. Know exactly who will be responsible for what and which features of each of your three designs you will highlight for your client.

When preparing for your presentation, consider the following:

  • Audience: Develop persuasive strategies by analyzing your audience (your classmates, your teacher, and what you know about your client from our initial meeting with her and from the comparative research you conduct). Adapt your arguments about your design concepts to address what you anticipate might be different viewpoints held by your client.

  • Strategies: Think critically about your justification for your project site. What is the best way to persuade your client that your proposal is appropriate and appealing for the organization and the site's intended audience?

  • Delivery: Decide on a format for presenting your concept and plan that gives everyone in your group an active role in the in some part of the process. Organize your presentation so the audience can easily follow your ideas. Plan on where you will sit or stand during the parts of the presentation and how the visual aids (your screen-based design mockups and any other materials you want to include) will be handled and by whom. Run through your plan at least once before your class presentation.

 

Screen-based Design Mockups
The purpose of doing multiple on-screen mockups is so that you can explore how different approaches and ideas might begin to work in a digital context. Often times, what seems like it will work fine on paper does not translate well on screen either aesthetically or functionally. Also, when working with clients, they will want to see several options before giving the OK to continue development. This is an extremely important step because without approval here, you may get to the end of the design and development process only to find that your client is not happy with the entire site. You will present these mockups to each other and the client during the Concept Presentation to receive feedback and insights that are often overlooked when you are immersed in a project.

On the day you do your Concept Presentation, your team will also turn in a CD containing three screen mockups in .psd (Photoshop) format with all of the layers intact. These should be three completely different designs, not just three mildly different versions of the same design.

 

Site Map and Rationale
Having a clear and usable architecture for your web site is just as important for your users as how your site looks. For this reason, you will create a complete site map, showing every page within your site, places where future content can be added, and how each page is linked hierarchically to every other page within your site (chapter 7 in the Web Design Workshop textbook and chapter 4 of your Web ReDesign 2.0 text both have great explanations and examples to help you out). Additionally, your team will write a short, one page rationale discussing your justification for this structure. You will need to talk about your reasons for selecting it, how and why it is appropriate for your target audience, and how it fits the needs of your site.

Some reminders for working on your site map and rationale (from WDW):

  • limit your top-level links to no more than five or seven (more than that can be confusing to users)
  • use short link names- convey enough information so users know what to expect when they click, but keep it simple
  • help users understand where they are within your site at all times
  • make it as easy as possible for users to go from any one section of your site to any other section of your site
  • make your navigation consistent by placing it in the same location and keeping links in the same order on every page
  • include a link to your home page on every page of your site


Feedback and Usability Testing Survey

In order to gather feedback about the content and usability of your draft site, you will create a one to two page written survey for testers to fill out. Chapter 8 of your Web ReDesign 2.0 text has ample information on the kinds of issues you will want to look at. You will use this survey in conjunction with user observation on the day of testing. Bring at least 10 copies of your survey to class.

Working Draft Version of Site
On this day, your site should be online (though not linked to anywhere else except your class page) and fully functioning. This will be a chance for you to observe others as they use your navigation and to solicit their feedback through your written survey on your overall design, content, and usability. Your objective is to hear critiques and suggestions while there is still time to revise your approach and fix errors and glitches. Although your navigation should be fully operational so that users can get to all pages in your site, the project does not have to be completely finished (an impossibility in web design anyway) on this day.

Revised/Final Version of Site
A final version of your site will be due during finals' week for grading and evaluation. Based on feedback received during the usability testing and review session, you will turn in a revised, fully functional version of your site on CD.

Graphic Style Guide and Other Client Hand-off Documents
Ideally, you have created and used a graphic style guide earlier in your development process to ensure visual consistency throughout your site. Use the recommended components discussed on page 139 of your Web ReDesign 2.0 book for help on what information to include in this document. Additionally, you will want to provide all necessary production information to hand off your project to the client. This includes details about naming conventions, site structure, page layout, and more. Use the recommended components discussed on pages 182-183 of your Web ReDesign 2.0 book for guidance (though not all categories will be necessary or relevant).

Final Client Walkthrough Presentations
This will be an opportunity to show off all of your hard work and to celebrate your accomplishments. On this day, your site should be completely finished so that grant representatives and the rest of the class can see it in all of its glory. Your presentation should include a walkthrough of the site and its features, as well as a discussion of why the choices you made along the way are appropriate for your targeted audience. In evaluating your performance I will be looking at how well you are able to articulate your design decisions in relation to the criteria discussed by the client, the development and rhetorical issues we have discussed in class, and the audience research you have conducted.